The rules and norms of the internet change quickly, so fast that some people struggle to keep up. Maintaining a professional presence online used to consist of a few simple steps, have an easy to type domain name, have a functional website and fill it with well written content. Now things have changed dramatically as many people on a solo endeavour don’t even have their own site and attracting to people to your work is wildly different. Whether you want to entice to customers to your product, drum up a fanbase or simply show that you are “Down with the kids” (which by the way nobody says any more so please don’t repeat this) you will need to utilise the new methods of social media. These frequent seemingly inane gimmicks are what keep social media generally light-hearted and try to make the overwhelming numbers inside them more manageable. The thing to remember here is that even though you may not like some of these new additions, they do work which is why they have prevailed in a sea of billions of users.
This is a necessary starting point for putting across the look of your brand. Whether you are simply a freelance businessperson or an emerging brand the first impression people get is of your profile. This particular step is vital in not just attracting newcomers but also it works as a means to set the tone of your content. The first thing to remember is people like faces, so if you have professional photos use them, try to avoid abstract images or symbols that aren’t your logo. Secondly try to make sure the picture says something about your brand whether that is through the colour or style of image, animators may opt for a cartoon profile pic whereas filmmakers may want a shot of them on set etc..
These probably get on your nerves just as they do everyone else’s, but hashtags can be useful too. Drop relevant ones in the posts you use and more people will see them, or simply search them to find similar content or people interested in the same topic. This has replaced the websites meta tag function into a more open and outward facility that is everywhere today.
You’ve probably seen many of these pop ups in your sidebar or while scrolling. Thanks to the brains behind social media using hush hush algorithms to order the content people see, promoted ads are the only really effective way to get your content to a specific audience. Her you can pick your demographic beforehand and target specifics that will help you find customers eager for your services. Beware however that this option can become costly very quickly.
If you really want to be down with the kids (Who wrote this!) you may want to add some humour to your page. Making people laugh is a sure-fire way to make new connections and memes are meant to be editable for any circumstance. Put your name or logo in there somewhere (a watermark) and the shared meme may just get you some more followers. If this fails, there are plenty of self-deprecating memes that you can use to help people laugh at your misfortune.